Sobeys "Freeing Unsung Heroes" Campaign

For this holiday campaign, we wanted to show that Sobeys could take the pressure off of moms during a time where they often bear the majority of stress.

When the dinner prep doesn't go according to plan, Sobeys can manage some of that extra weight for these mothers with ready-made food, fruit and veggie platters, great ingredients and exceptional deals.

Art Direction by me, w/ the help of...

Julia Carr - Strategist: https://www.linkedin.com/in/julia-c-b18501239/
Isabella Pereira - Strategist: https://www.linkedin.com/in/iamisabellapereira/
Burak Tatarhan - Copywriter: https://www.linkedin.com/in/burak-tatarhan/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAEZtI1sBrh94_4h9FuRFQIT3WiJUKe9vroo
Jacqueline Boudreau - Copywriter: https://www.linkedin.com/in/jacqueline-boudreau-514585333/